Course / Events on Demand

Mineral Paint: Rock Beats Plastic. A Presentation by Keim

On Wednesday, May 3rd, Keim, a leading manufacturer of mineral paints, presented their research, demonstrating the paint’s host of benefits. Roy Suttles, President and Managing Director at Keim, and Perri Robinson, Northeast Regional Manager at Keim, were joined by HML’s Jonsara Ruth in a lively Q&A and presentation.

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Left: Mineral paint has a micro-crystalline structure to radiate light in all directions

Right: Acrylic/Latex has smooth plastic-like surface which reflects light and can cause glare

Mineral paints––the original “green paint”––are naturally ‘zero-VOC’ and have always been. But, as Roy Suttles is quick to point out, VOCs are just the tip of the iceberg when it comes to toxicity in acrylic latex paints. Often the additives in petroleum based paints, like plasticizers and solvents, can be just as harmful to our bodies and planet. These additives, by the way, are also made from petroleum.

Keim mineral paints contain zero plasticizers or solvents. Because they are breathable, allowing moisture to permeate, mineral paints protect our interiors from harmful toxics like mold and mildew, and can clean the air to make it healthier. They are also practically incombustible, without the addition of flame retardant chemicals. As you’ll see in the presentation, mineral paint refracts light on its surface which radiates light in all directions. Acrylic/plastic paint reflects light and can sometimes cause glare. Mineral paint also absorbs moisture and humidity from the air unlike acrylic paint that creates a plastic film around a room which keeps moisture on the surface which can invite mold to grow. THe health benefits are abundant.

Speakers from KEIM Mineral Coatings of America, Inc.: Roy Suttles, President and Managing Director, and Perri Robinson, Northeast Regional Manager, with HML Co-Founder and Design Director, Jonsara Ruth.

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